Super Bowl Sunday is an unofficial American holiday. Last year, about 114-million viewers tuned into the game on NBC. Over 118-million took in Katy Perry’s half-time performance, making it the most-watched broadcast in the history of U.S. television.
On February 7, 2016, even non-football fanatics will be among the 68,500 tickets holders in Levi’s Stadium, Santa Clara, CA, home of the San Francisco 49ers. Hundreds will see the game from the stadium’s luxury suites, and millions will tune in on CBS’ broadcast with fans of all ages.
NBC is so confident of its enormous audience, the price for a 30-second ad has gone up 11 percent to $5 million. People often tune in to see the ads.
For the first time ever, the Bowl game is branded with the Arabic numeral 50, rather than Roman numerals. The franchise and every spectator is on the 50 yard line celebrating the fiftieth game. Pepsi, sponsor of the already anticipated halftime spectacular, says the On the Fifty theme will honor the past, recognize the present and look forward to the next 50 years.
Legendary players and coaches of winning games will join popular music artists to ensure a thrilling, star-studded event sure to make history of its own. The stage is the largest in the world. When Coldplay was confirmed as the headliner, Chris Martin, the Grammy award-wining British rock band’s lead singer, said the thought of performing on it made him nervous, but the privilege was the “greatest moment in our band’s life.” Bruno Mars and a host of other stars will join Coldplay on stage.
Stadium security will be strict and intensified.